about lucentt

  • person1
  • Bruce Reid
  • Director

  • My background is in engineering and business management. Commencing my career at BHP New Zealand Steel I gained a wealth experience in electrical engineering, process automation and project management.


    I then joined MEO Engineering Group where I became a shareholder and director with responsibility for business development and growth as well as developing and implementing quality assurance systems.


    I have been involved in several other start-up businesses over the years before taking ownership of GS Shapland (est. 1992) in 2009.


    I am proud to serve and support the funeral industry in New Zealand. Customers are seeking innovative products and exemplary service from their suppliers. In recognition of this, GS Shapland was rebranded as Lucentt in 2014 and ‘fresh thinking’ was developed as our company vision.


    Outside of business you’ll find me enjoying a variety of outdoor sports and family time with my wife Belinda and our two young sons.